A content writer/reporter/editor who has covered myriad subjects at national and local consumer magazines, as well as a TV-themed website and a digital-first daily newspaper. Trained how to expand readership through SEO + social media (Omniture, Chartbeat, Google Analytics).
The Westchester County Department of Parks, Recreation & Conservation, Ardsley, NY (Parks.Westchestergov.Com)
Public Relations and Marketing Associate: February 2019-Present
Write and edit press releases, fliers, posters, email blasts and other types of promotional materials, all to publicize the hundreds of yearly activities and programs offered by the renowned Westchester County Department of Parks & Recreations. Westchester Parks & Rec has won–and will continue to win–countless national awards for its excellence. Westchester County is right above New York City.
Doctors Internet LLC, Rye Brook, NY (DoctorsInternet.com)
Freelance blogger and content creator: November 2019–Present
I write about 20 business-to-consumer 350-word blogs per month for DoctorsInternet.com, a prestigious company that creates websites and content for upscale dental providers (general dentists, endodontists, orthodontists, periodontists and oral surgeons) and medical specialists (cardiologists, endocrinologists, psychiatrists, dermatologists, orthopedic surgeons and more). While a freelance blogger for Wix.com, I wrote hundreds of 350-word business-to-consumer blogs for a wide variety of companies that offered a wide variety of services. A small sample: home painters, med spas, a horse-riding academy, lawyers, an arson investigator, personal trainers, Iceland tourism, landscapers, professional photographers, a dog trainer and a company that rents portable toilets.
Independent Writer: January 2018–February 2019
Main caregiver to my mother: December 2016–November 2017
The Journal News/LoHud.com, White Plains, NY (owned by the Gannett/The USAToday Network)
Life & Style Staff Writer/Reporter: June 2010–October 25, 2016
InTown Westchester, Rockland and Putnam magazines (glossy, upscale-lifestyle regional monthlies published by The Journal News, which is owned by Gannett/The USA Today Media Network)
Full-Time Staff Writer: January 2005–December 2008
Independent Writer: 2003–January 2005
Gist.com (a TV-themed Website)
Senior Writer/Editor: 2000–2003
Interviewed A-List actors in person and via phone. Wrote celebrity profiles, news items, a weekly 20-question trivia quiz. Also: summaries and reviews of TV series, feature films and made-for-TV movies. Was a member of the national and prestigious Television Critics Association; attended its bi-annual press tours in Los Angeles and filed the daily stories.
Social Media: Twitter (@jhiggons), Facebook, Instagram (higgonz), LinkedIn LinkedIn (linkedin.com/in/jenny-higgons-10b8b510), Pinterest, YouTube
Education: Marist College, Poughkeepsie, NY. B.A. in TV/Radio